Noda Hiroshi: The Downfall of Malaysia Media, everything related.


If you really look into what is happening right now in our media, broadcasting industry, basically everything is related (somehow, indirectly).

2018, a massive amount of digital agency growing like an after rain mushroom in Malaysia, which make the market even more competitive. This somehow marks the beginning of the digital era in Malaysia, officially, but in the same time announcing that the end of the traditional electronic media in Malaysia.

Maybe it is a harsh statement of saying the end of the era of traditional electronic media in Malaysia, however the fact that Media Prima is not earning from their main sources of income but from the digital, same goes to ASTRO which expanding their digital business, it is undeniable fact that TV is no longer the king of communication in 2018 but internet.

Everything is related, the reason being that TV business is not able to function well or making money, the biggest reason is that the audience cannot see (watch) something that they wanted to on the national TV. Despite the violence, where we cannot touch on it because we want to ensure a healthy society growth, but why we cannot discuss religion as well as politic on the national screen, and why we cannot judge the government based on the citizen observation, and openly discuss their performances.

Malaysia screen content was regulated by many agency and ministry, Ministry of Communication and Multimedia, Malaysia Communication and Multimedia Commission, National Film Development Board, National Film Filter Board (LPF) and many more are regulating the content on screen, based on the constitution, and somehow based on those non-written-society-understanding which only they understand it. For instance, Islam is the official religion, the rest can freely practice their faith, however why we cannot preach other religion on TV?

Another example, when we “declare” that we are secular state but just part of the Islamic nation alliance – Organisation of Islamic Cooperation (OIC), why do the other races, non-Muslim cannot access to content that supposed to be free for non-believer, for instance, kissing scene, and male go topless, and sexy dress during award show. The respective office which stops this will just say, “Because we have to respect the Muslim community” but have you respect the non-Muslim community.

Restrictions that have been ordered by them to execute and follow has indirectly and directly urged the audience to go to other option when they want to access to some material that is not able to access in national broadcasting platforms, which then urge Malaysian to watch those content – which is permitted in other countries, online. Despite legal portal or illegal one, the viewership and clicks are even higher than the national TV viewership.

When that happened, the arts and culture agency will step out and say “why do Malaysian never support Malaysian’s content” – simple, because we want to watch something which is not predetermined by the manipulated producer.

Manipulated content simply means that, the producer of the TV content is somehow been influenced naturally or with force, that they have to produce something that only says good but not bad thing – Mainstream electronic media only can comment good aspect of the governing political alliance but not the bad side of them, and the mainstream somehow need to condemn the opposition with no reason.

“Forcing the audience to watch something they are not willing to? Effective or not?”

When the audience doesn’t want to watch, the platform slowly become something which is not important, it will then be close down – one platform which supposed to be an opportunity for talent then ended up just like that.

Information platform play a vital role in a country, where the information mechanic act as the disseminator of information and news to the citizens, despite that people has to turn into digital platform, TV, and radio both actually is an important weapon to the government, but the government is not putting effort in securing the quality of RTM and ensuring the quantity of audience of this national broadcasting centre.

If you ask around, a quick response from the random survey on the street about RTM TV and Radio, most of them will say “Dull, Boring, Low Class, Not helpful.” - a straightforward impression towards the national broadcasting system, which is supposed to represent a nation’s images.

Speaking about “regulating the content” (True side: Media Controlling) all the broadcasting system in Malaysia are being licensed to air cast, shall you violate something according to the code (true side: you made the governing political party not happy) you will lose the most important license.

Regulating Code for Broadcasting simply means there is a strict regulation towards something that will create a chaos in the society or elements that will be brought up the racial sentimental issue. But Malaysia government sees “issue that raised by opposition definitely consider something that will create society issue.” but the real side of that is basically opposition doing their watchdog role, which is to ensure the government is doing their job, by raising up their concern. Hence it has been translated by the government as “Something that will cause a chaos in Malaysia society” - the level of maturity proven low.

Accept the fact that no one is consuming RTM content, then Media Prima is losing power because the owner is the coalition party chief, and then ASTRO is facing the biggest villain which is internet, which made three of the media conglomerates has to venture into digital platform in order to keep themselves qualify in the war. Star Media group has also opened a new platform - DIMSUM, that broadcast international content.

“Yes, all platform are now targeting international content for the local audience, then how about local content for the local audience?” 

When we speak about the entertainment industry, it is one of the biggest art assets of the country, the images and brand of the country as well as the significant identity of the nation. These entertainers they need to be shiny as a diamond in order to make them someone who can represent Malaysia - but the platforms that can make them shine has fallen - those no-one-watch-TV and no-one-listen-Radio.

Everyone is internet-ing now, now is the era of “I determined my own TV schedule” no more the era of “TV schedule determine my lifestyle” these have boost up the growth of YOUTUBE star in Malaysia, growing rapidly on the world wide web, we laugh when we say, “putting local actor and youtube star side by side at the busy street, people will recognise the youtube star but not the local actor, even sadder is three different races of people recognise the youtube star, but the same race people won't even recognise the local actor.”

Other than this ministry, the ministry of youth and sports, tourism and culture not paying any attention towards this industry, but let it die just like that. Supposedly three of these ministries has to work together to ensure sufficient platform is provided for the entertainer, to ensure they able to go on air to showcase their talent, the minister might be saying “We gave them platform, they always perform on TV” but dear honourable, do you realised that is you the one who cause no one is watching the TV and Radio because of your overreacting regulation? - you are sending a goat to the desert, where they cant find grass and water!

Till today, no political party or alliance has really looked into media regulating, freedom for media. But the current governing alliance trying to regulate internet - they are trying to use a tiny thread to tight the elephant.

And last, you no need to worry about the media, or the internet if you have done nothing wrong.

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野田弘亂說話當祕籍|歷史悠久的電視台改革



2018年,來談馬來西亞的媒體。

2018年3月1日,馬來西亞歷史悠久的ntv7,坊間俗傳的第七波進行全面大改革。

我們先看之前的ntv7;最近我在大學我問學生,如果和你提起ntv7的時候,你記得什麼東西,普遍學生的回應我大約概括「華語新聞、華文、本地電視劇、紫色」

或許這不是電視台刻意定義,但因為在馬來西亞歷史悠久,觀眾熟悉了這家電視台,而成就即便現在年輕人不看電視,都知道它的「社會定義」是什麼。

對我個人而言,首要媒體(Media Prima)隸屬在我國最大執政黨之下(Malay Online, 2017) 的ntv7是一個叛逆的小孩,在我國廣播不能公開談論政治的限制情況之下,ntv7在2018政治海嘯後的製作了談話節目《非談不可》,2010年農曆新年前的2月8日在隆雪華堂针对"民联国陣KPI 大比拼”展开辯论, 直播後,這個節目得到全馬各地觀眾的支持,但是卻很快的被要求關掉節目了,原因很簡單,就是抵觸了非字面記載的廣播傳統 - 公開討論政治和質問政府成效。

熟讀孫子兵法的同學們可能會了解,如果要把對方攻下的話,除了燒他糧倉就是攻它情報,

“孙子最早在兵法上提出军事情报的重要性,他主张知彼知己,百战不殆;不知彼而知己,一胜一负;不知彼不知己,每战必殆。一方面要用各种方法(包括派间谍)获取、探取敌方军情、军力、部署、动向、补给,同时将本身的军情严格保密,或发放假军情,虚虚实实,诈骗敌方,令敌方信假为真。”

所以我國的執政派都在變相管理著媒體,且只發出對執政派有利的新聞;RTM就是其中一個活生生的例子,每年財政預算案肯定有撥款的一個單位,卻只發出一面倒的消息,完全只是在說政府(執政派)的好,沒有機會聊起它們的糟。

說回2018年的ntv7,我不知道這改革背後的意義會是如何,或許該電視台碰到了「不轉型就不會有好結果的階段」,可是2018年是大選年,會否這樣的舉動,也讓華社覺得「此舉必有政治因素呢?」- 因為ntv7的人都做一些讓政府難看、政黨難言的事情,所以改掉?

如果說執政中的政府了解媒體的重要性,他們就不會用這樣的方式來管理RTM,畢竟從很久以前就幾乎沒有城市人在觀看這個電視台,只有少數郊區的國民,因為接收不到收訊的關係而沒有辦法看到政府想要傳達的內容,聽不到電台的資訊。

執政派政府也忘記了現在是2018年,政治海嘯十年後,幾乎郊區外的人也用智能手機接受訊息,如果他們還覺得電視傳達反對派不好的消息是上策,那只能說他們的智囊團都敗壞了。

RTM不看,ntv7改革,只剩下慢慢被唾棄的TV3,華裔投靠AEC新聞來看這個國家決定誰對誰錯,我國公民已經人手一機了,開始攝取網絡資訊,而網絡資訊也是一面倒,那這一屆大選怎麼辦?

國民陣線就好像一直覺得「控制/管制媒體是上道」可是卻忽略了社會進步已經不再投靠傳統媒體了,這一仗會是怎樣的成果 - 奧巴馬是在2008年因為強力的網絡戰而勝出,十年後馬來西亞會這樣嗎?

那如果替代政府上朝,馬來西亞媒體自由度在全世界180國家排名152的位子,可以節節上昇嗎?


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野田弘看社會|你有受過教育嗎?(2)



延續上一次的馬來西亞公積金局火災事件,我針對馬來西亞網民在網絡上的文字灞陵和無文化的留言,換來的是民眾們的轉載和支持,前幾天在雪蘭莪某一處的回教堂,發生了山豬闖清真寺傷人,我看了後,當下就直接想馬來西亞的網民素質,可能幾天後就會看到一些非常極端的PO文想法,殊不知真的發生了。

這個PO文:我只是在東方日報的臉書上看,沒有到其他的主流媒體的鏈接上看,發現到單單這裡就已經有2,649人轉載,910留言,我大膽揣測絕大部分都是酸言酸語,毫無建設的留言,更大家也沒有看到宗教司開槍把山豬殺死的事情。



網民說山豬(豬)是伊斯蘭教徒的祖先,這樣煽動宗教敏感的文字,足以被提控。
 



好奇點進這個用戶的戶口,發現是有兩名子女的長輩,然這樣的舉止和行為,很難讓人不去聯想孩子也是如長輩般。

燃起了宗教的評論。



當我們取笑別人的時候,或是用文字灞陵他人的時候,是否有想過,如果有一天這樣的事情發生在自己身上的時候,我們該如何看待呢?


真心很感動馬來西亞的網民還是很理智的看待這事情,更不贊成抨擊者/網絡灞陵者的舉動。
然而,如果拿灞陵者和反對灞陵者的比例來看,相對的前者的巴仙率還是很高。

後來,回教堂決定更換地毯的時候,另一波的網絡宗教灞陵者又開始了一股討論;說回教堂的舉動是浪費錢、拿政府錢、等等的冷眼嘲諷。

華人,是否有想過,當我們廟宇焚燒大龍香、紙紮品、粉刷、更新廟宇的時候,他教有否嘲諷批評?

你可能在說“這是我們華人誠心!”

那,你們有沒有想過,這也是回教徒對於宗教的誠心。










之前有人留言,說「為甚麼不把名字掩蓋起來?」

我覺得或許我這樣做也有錯,但是我也想要做一個提醒的動作;難聽來說,如果你敢說,我嘛也敢截圖來討論我們這個社會的壞行為。

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野田弘與韓新同學繼續推動本地原創

為了繼續推動本地製作,我2016年扛下直到我離職後,都心繫著一項很重要的運動;雖然感覺離職後就沒有那股超大的責任,可是最近卻挑起了那個我差點失去的感覺。

開始任教的第二個學期,我負責廣告製作的科目,100位學生分組拍攝,我只孤立他們一件事情「原創性」-你可以參考他人的創意,但是最重要還是由自己的腦袋想法去製作,會來的更有意義。

第二學期結束前,我與韓新的同學結下了緣份,教導公關系的學生籌備活動,而他們選了「馬來西亞本地音樂」為課題 - 或許可能被發現是音樂社團的主席吧,其實我內心是很激動的。

今天是3月5日,電視歷史上的今天要記錄的是(容許我說起一些種族的事情)一直被推崇為華人電視台的ntv7變成了國語為主的電視,沒有超過50%的中文內容了,換一個方式說,馬來西亞又少了一個華人的表演平台。

人才輩出的時代,學府一直在培養好的人才,鼓勵他們朝著夢想前進,但是平台卻越來越少,機會感覺越來越渺茫,那現在的疑問是:「我們要繼續嗎?」

我的答案是,「我們要繼續。」 如果我們不做的話,幾時才會有人開始。

2017年初,我從校園開始推動原制原創,我成立音樂社團。

2018年初,我繼續在校園推動原制原創,只希望各界給予一定的支持!


2018年3月31 - 4月1日,韓新公關系學生將在吉隆坡Quill City Mall舉辦「Heartbeat响心乐目」音樂活動,屆時有一系列的音樂樂器展覽及音樂表演,希望大家多多支持。

Heartbeat响心乐目

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野田弘:憶念永康和豪源


事過兩天,我還是按耐不住。

或許自己曾經度過那段喪失兄長的過程,而我的父母喪失兒子的心情,所以我著實能夠體會到兩位家人的感受。

我更能感受到痛的是,因為兩位是我親近的佛學團體的會員;如果反應台灣歌曲作詞人小人的作品「兇手不止一個」-闡述每一件事情發生都不只會是一個人的錯,而他們兩人的失足命案,我深深的覺得我自己也有過失。

家鄉的奪命瀑布已經奪走了不少人命,在之前都聽說過友族同胞的失足喪命,所以對那個地方是抱著恐懼的。中學時期,我的同學也曾經去過,只是父母的管制,加上自己的害怕,所以沒有去過那個地方。

但前天收到消息的時候,我已經無法了;總覺得如果我長期回去家鄉的話,就可以陪伴在大家的身旁,或是一直都在聊天群組裏和大家聊天的話,那我至少可以做個嘮叨的學長,那可能就不會發生這件事情了。

我還記得新年期間我和媽媽提起二哥的辭世,至今還是覺得心有不捨。

沒想到新年期間,兩位我曾經共事過一次的孩子們,就走了。

我記得兩位孩子在生活營籌備的時候是多麼的盡責,肯學習、肯帶領。外界或許覺得兩位孩子就是小混混,或是學業不好的孩子,但至少在佛教會裏,我看到的、我接觸的,是乖巧的孩子。


人生本無常,只希望下來,不會再有這樣的事情發生。


孩子們要聽話,危險的事情,知道了,就別去挑戰了。








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