NodaHiroshi: A Recap of Electronic Advertising

A Recap of Advertising for Electronic Media

Advertising for Electronic Media, focuses on two aspects: The “Advertising” and the “Electronic Media”, before we move to understand more Electronic Media in Advertising’s language, we must understand what is Advertising.

The existence of Advertising comes in purpose, first we have to understand what is/are the nature of advertising; Advertising plays important roles in the Economy, Society, Marketing, and most importantly advertising is a communication tools that helps the sender (advertiser) to send message to the received (audience)

To understand Advertising, we too have to understand the advertising’s material, what are those advertising materials that we are referring to? For the print, we know the important of visual, photos; for the commercial, the importance of video and footages, and both no matter for the print or for the commercial, the script/copy play important roles too.

Script and Copy - one of the elements that deliver either Factual, Imagination or Emotional approaches to the audience, can be apply in no matter print and video advertisements; it can be applied on the dialogue, voice over, or the key text in the advertising materials.

However, no matter how strong your advertisement is, it definitely has the pros and cons side that restrict your ads effectiveness, for example TVC is definitely not going to be effective to visual impaired and RC is not going to play effect to the hearing impaired.

Advertiser basically has the products and budget where they are clear with their own products, however they have to depends on someone - the advertising agency to do the job for ’em. The jobs that advertising agency has to do: Study on their Client, what is the product, price, place, and people, and the advertising agency has to craft out the advertising plan for their client, in electronic media, the TV commercial.

There are stages of research that the advertising agency need to do; simply to understand a before and after. And agency will also focus on the previous advertising that has been done by the client. And agency should be understand when is the best time to advertise, and what kind of messages that need to be highlight during the stages.

Doing jobs is not free, especially doing advertisement is not going to be only one price; producing TVC cost not only the creative production cost, but you have to buy the media space for you to place your ads, not forgetting you are paying the advertising agency money too - therefore Advertising Agency has to keep a good relationship with them.

If the relationship is broken, it is going to be hard for the advertising agency to move on, and the client might don’t want to further collaborate with them.

Then we should know more about electronic media.

In 20th century, we cannot deny the fact that the new media technology has take over the existing TV and Radio, but the concept of how to advertise are quite similar; it is all about the competition, because previously the competition is on TV where audience determined their lifestyle based on TV schedule, but now people are being informed on digital platform, which caused all the competition has move from TV to Social Media - what is happening and what has caused that happened?

But the concept is similar; including pre plan of the commercial production, you need to conceptualise the entire plan, drafting out storyboard and propose to your client, and your client approved that we time and budget, then you proceed to producing it, and then publish it.

It is impossible that all the advertiser producing the same advertisement - same treatment for all products? aren’t it boring? there are many types of advertisement, many treatment. Howard Luck once said, “the real fact of the matter is that nobody reads ads. But people read what interest them, and sometimes it’s an AD.” 

Advertising Agency knows the 5W1H well when it comes to advertise, for instance when to deliver the radio ads - common sense, we advertise when most of our target audience is logging into that platform at one particular time. Which platforms, channel is the best - this comes to the media planning part.

Advertising plays an important role in shaping the society thought too, therefore many sociological aspects has comes into deep thought by the sociologist or society itself, for instance why do we have to link sexy girl with car, and handsome dude with perfume.

Advertising for Electronic Media, basically prepared you to assist your client to deliver the best advertisement in the best form.

Written by,
Kenn Yeap
Advertising for Electronic Media Lecturer


NodaHiroshi: Residing in uncivilised civilian self proclaimed civilised country

Reading for couple of time of the topic that I written above, then you might understand what I am trying to deliver here.

Yes, I am a 30 years old Malaysian, who spent a quarter of my life - if I am lucky to live until 100 years old in Malaysia, a peaceful and “civilised” country that this status of “civilised” was claimed by most of the uncivilised people.

Definition of Civilised simply means that the residents who stay within a border are intellectually and emotionally stable to manage their life, in the aspects of how to run the country, how to manage and interact with people, or at least how to manage our rubbish.

Once our former Education Minister said that Malaysia Education are among the top ranked in the world, The Malaysian Digest web portal once published the news similar about it in 2015, we are at the rank of 52 out of 72 countries, where top five was leaded by Asian Countries - this seems to prove that we are really an educated group of earthlings.

Question is “which part of the society proved that we are educated?”

Apology for some racial issues that I would like to raise here, before that I do respect ALL races in Malaysia, despite you are the 60 over percent or the almost 25 percent in Malaysia, but I myself is a Chinese, feel like it is such a disgrace sometime to be name as the Malaysian Chinese.

Not all, but most, the Malaysian Chinese will take Emotional at the first place to consider first then follow by reason and the legislative or law will only come at the last to consider. For instance, “If I violate the traffic light rules, I still march even it is red light, can you forgive me because I violate it for the first time?” - in this case, we might need to reconsider whether we still need the legislative system in Malaysia.

Are we educated? Are we civilised?

  • When we still throw rubbish not into the bin but outside the rubbish bin.
  • When you see rubbish on the floor, but you think that other will pick it up but not you
  • When you insist the hygiene in your car, then you throw your rubbish out from the car.
  • When you spit out from your car to the floor and think that “it will be evaporate later”
  • When you leave your rubbish on a public area and think “the cleaner is hired for the job”

One RUBBISH can easily explained that we are not really that educated, academically yes, but morally NO.

It is such a shame that this so call civilised country is residing by uncivilised civilians, lets talk about behaviour in cinema.

When you bought a single seat along the aisle, and you are slightly late into the theatre, you approaching your row, and you realized the guy sitting next to you was lifting up his feet on the backseat of the front row, well he felt sorry and he put down his leg and let you pass through, but then he lifted it up again on the same position, feeling like he does not do anything wrong.

And the worst part is, you sees kids sitting next to him - not assuming anything, but no matter the guy is a family member of the kid or not, you have become the role model.

Talking in theatre is normal in Malaysia, but there are different levels of annoyance that you need to standby. Firstly, they thought that the level of voice is low but actually is normal chatter voices level in Mamak Stall. Secondly, answering phone calls like this is the living hall. Thirdlt, talk really loud and discussing how dumb is the actor and actresses - not mentioning when the scene is about the breakup of the hero and heroin.

We live under “defined” society, that the 60 years of definition has been haunted our life, and become our lifestyle, and also educate us on how to become Malaysian; it was define that crossing the road even it is red light for pedestrian user is permitted, as long as you don’t cause a traffic accidents.

Those definition that has been with us for 60 years, and are we going to allow it for the next 60 years? You tell me!

I am doing my best to play part in the society, because I am residing here, but the question that always crossed through my mind every morning I woke up is “Should I fit into the society because I am Malaysia, or should I not fit into this mutant society? But if I don’t fit into this mutant-ed society, am I consider a patriotic Malaysian?”















一,兩人身穿藍色、綠色的人在看海 - 我的回應是我想住到海邊去,可能我想要尋找這樣的自由。旁邊的人是誰?我暫時不知道,有些人認為我是要找另外一半 - 可能吧?






















我不是英文說得很溜的那個老師,可是我很感恩我的學生是當面指正我的發音,我覺得這是很難得的事情,因為學生也希望你好。Thanks to you, all of you who pointed out my english pronunciation, that really helps me to be even more better.


對!每一次我都告訴我自己,「責備一下吧!」但是在想要開口的那一剎那,我還是大吐一口氣,最後還是忍下來了;可是最後一天,我還是開罵了 - 也不算罵,只是語重心長的說了一番話。




執教,我的火爆脾氣還有情緒已經慢慢被「修」走了,畢竟任教不行將自己的情緒帶入班上,而且任性、調皮、叛逆的學生惹怒你,你也不能夠因此而發脾氣,「沒有啊!你可以生氣啊!」 -只是我做不到。
























大娛樂家,在選擇休傑克曼、柴克艾弗隆為主要演員的時候,眼尖的人應該也懂得這無非也是要吸引普遍大眾愛帥哥和肌肉的粉絲來到電影院看戲;再說,預告片強調歌舞元素,所以說明你是來看帥哥美女跳舞唱歌給你聽;再說,幾位演員都不是歌手出身,所以唱歌不會西北好聽(除了羅蘭演唱的Never Enough)- 懂的人都會懂。


當然看電影的人有講評的權利,所以酸民總會以為自己是很好的講評員,不會給予這部電影很高分 - 當皇帝也也未必會被大家喜歡和支持,也算了。














當你發現你家裡的水管選擇在12月30日破裂,而水管維修工可以在12月31日來到你家進行維修的時候,你必須要感恩 - 謝謝水管在這個因緣點下破裂,而切也要感激他願意在國民上下倒數的日子裏,來到你家為你進行維修,令你不需要度過一個傷心的新年。